April 21,2025 12/05 /2025 - 12 /05 /202 4 (Week 3 - Week ) YANGYANG / 0363575 Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 2 : Key Artwork and Collateral LIST 1. Lectures 2. Instructions 3.Task 2 : Key Artwork and Collateral 4. Feedback 5. Reflections 6. Further Reading Lectures Week 4 : AdTypo_4_Designing Type Two Core Purposes of Typeface Design Social Responsibility Typeface design should enhance legibility to improve communication in society. Artistic Expression Type design is not only functional but also a form of personal or artistic exploration. Typography balances functionality and creativity—it's both practical and expressive. Case Studies: Function-Driven Typeface Design Frutiger (1968) Purpose : Designed for Charles de Gaulle Airport to ensure clear readability from both near and far. Features : Clean, highly legible, and suitable for public signage. Adaptation : Frutiger Arab...
17 /02 /2025 - 17/02/ 2025 (Week 3 - Week 5) YANGYANG/ 0363575 Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University Task 2 Visual analysis and Ideation LISTS - Lectures - Instructions - Design - Feedback - Reflections Lectures W4:Harmony & Unity Harmony - Harmony means choosing elements that share common characteristics. Harmony means that all elements of the design work together, they may fit into the same theme, colour palette, aesthetic style or mood. alwaysforlove Painter Unity - is the repeated use of certain elements, such as colours, shapes or materials, in a design to make the whole look more harmonious and coherent. Jade illustrates Painter Scale refers to the size of an element in relation to the whole or its environment, affecting the visual hierarchy and sense of space. Proportion is concerned with the relationship of size within an element to ensure harmony and aesthetics in a design. Proper use of ...
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